|
|
Název anglicky: Grunge as Rock Music of the Early 1990s: Between Another Music Genre and a Life Style?
PODVALOVÁ, Lenka
This thesis focuses on the musical subgenre of grunge, primarily concentrates on the subculture associated with it. It explores the formation and evolution of the subgenre, its influences, and significant characteristics. Additionally, it reflects the specific visual aspects of the grunge style, which both reflected and defined the youth of that time. The work also analyzes the messages and ideas associated with the subculture, often introducing new perspectives on authenticity, freedom, and individuality. It aims to contextualize grunge within a new framework using the theories of sociologists Dick Hebdige and Erich Fromm. Through this analysis, it seeks to understand the elements and values that shape the grunge community and how they manifest in the lives of its members. Through this comprehensive approach, the thesis endeavors to aptly elucidate the multifaceted nature and depth of the grunge subculture, highlighting its significant position within cultural and social contexts.
|
|
|
Genaration X and its media literacy
Elznicová, Veronika ; Wolák, Radim (advisor) ; Köpplová, Barbara (referee)
This bachelor thesis explores the level of media literacy of Generation X. It examines the media literacy of its members through related topics such as Generation X's media habits, trust in the media or media education opportunities. The theoretical part introduces the topic of media literacy and the historical development of media education, explains their importance for individuals and society, presents current media education offerings in the context of lifelong learning and the latest research conducted in this area. The practical part is devoted to the qualitative analysis of ten in- depth interviews. It examines the experiences and attitudes of Generation X representatives from two perspectives, the initial approach focusing on each respondent separately to convey the respondent's answers as a unique combination of individual experiences, habits and opinions. The subsequent part of the analysis provides a comparison of the respondents' answers and formulates sub-themes suitable for further research on media literacy and media education for Generation X. These include the role of opinion leaders in decision-making, information overload, and self- reflection in media education.
|
|
|
Intergenerational comparison of reasons and motivations for not watching television
Florián, Petr ; Reifová, Irena (advisor) ; Vochocová, Lenka (referee)
This thesis focuses on an intergenerational comparison of reasons and motivations for not watching television broadcasting. The aim of the research is to find out why people do not watch television broadcasting and what activities they substitute for this activity. Then the differences between the responses of the first target group, which includes people aged 20-30 who do not watch television broadcasting, and the responses of the second target group, which includes people aged 50-60 who do not watch television broadcasting, are compared. The theoretical part focuses on the historical background of television, mass audience, post- broadcasting age, television viewing, leisure and digital detox. The next part of the thesis discusses the methodology that was used for the research part. The practical part focuses on the categorization and interpretation of the semi-structured interviews with the respondents. The research was conducted in the spring of 2023. The data then shows a number of findings regarding not only what the respondents' main reasons for not watching television are and what they substitute for this activity. At the very end of the paper, a transcript of one of the interviews is also included to give an example of how the semi-structured interviews were conducted.
|
|
|
Perception of femvertising and femwashingt and their influence on Czech women's shopping behaviour
Kazimírská, Veronika ; Rosenfeldová, Jana (advisor) ; Konrádová, Marcela (referee)
Over the last few years, femvertising - feminist advertising, has become a trend in marketing communication. Current research suggests that it has a positive impact on both, the brands and the customers. Femwashing - an inauthentic form of femvertising, is a phenomenon that has not been researched much. Studies provide data on its differences from femvertising, but its impact on purchase decisions is yet to be clarified. Czech research has been focused on femvertising, femwashing has not been studied. The aim of this thesis is to clarify the perception of both, femvertising and femwashing, by Czech women of generation Z and generation X and to discover if at all, perspectively how these forms of feminist advertising influence their decision making while shopping. Qualitative research, specifically in-depth interviews were conducted in order to answer these questions. The main findings of this thesis are positive perception of femvertising by women of both generations. Generation Z was observant to visual representation of women, while generation X was attentive to their skills. Femwashing was perceived as hypocritical by both generations, however, they were willing to condone it in case the brands were not tampering women's rights themselves. Femvertising would positively influence purchasing...
|
|
|
Presenior education
Krhovská, Denisa ; Veteška, Jaroslav (advisor) ; Dostálová, Vladimíra (referee)
The aim of this diploma thesis is to identify the differences in pre-senior education (self- education, financial security, maintenance of social relationships, social activities etc.) among the representatives of generations X, Y and Z. The attention of the thesis is focused on old age and aging including different types of aging and biological, psychological, and social manifestations of the old age. Demographic situation in the Czech Republic and impacts of the population aging on society is included in the topic of old age and aging. The thesis focuses on pre-senior education, i.e. preparation and adaptation on aging and old age and pro-senior education within which the intergenerational learning is examined. For better understanding of the whole problematics the characteristics of the generations X, Y and Z are described. Quantitative research was conducted in the form of questionnaire, which was distributed to the representatives of generations X, Y and Z. The aim of the quantitative empirical research is o identify whether and how the representatives of the three generations are preparing themselves for aging and old age and what the differences between them are. In the empirical part of the thesis, the individual questions are analysed from the point of view of the answers of Generations X,...
|
|
|
Femvertising in Czechia through the eyes of gen Z and gen X women
Rohlíčková, Františka ; Rosenfeldová, Jana (advisor) ; Shavit, Anna (referee)
In the last few years, femvertising has become a topic within the public sphere and in the media, which makes sense in the broader spectrum of feminism and inclusivity being more accepted by society in general. The question of perception of femvertising still lies unanswered. What also fails to be answered is how different generations view femvertising and also how it is accepted in the Czech Republic, since the topic has not been reviewed much here. The main goal of this bachelor thesis is thus to get to know the perception of femvertising of two generations: gen Z and gen X. That is being done through qualitative research, namely deep interviews. The differences of the views of these two generations are also a part of this paper. The main findings of the paper include that femvertising is perceived by Czech women very positively. The differences between the two generations can be spotted for example in their perception of stereotypes or how explicit an ad should be. Generally, one could say that both generation Z and generation X women in Czech Republic appreciate femvertising and this style of advertisement seem to be very sympathetic to them, which can be seen also as sympathies toward the brand which uses femvertising.
|
|
| |
|
|
Generation Y and Hungarian Film
Rychterová, Karolína ; Štoll, Martin (advisor) ; Bednařík, Petr (referee)
The subject of this master thesis is the interconnection of two quite different topics. These themes are generation and film, specifically Generation Y and Hungarian film. Such a link between these two themes is provided by Hungarian director György Pálfi and his film Taxidermia. The first part of the thesis introduces primarily a theme of the generation, describing generations from Baby boomers to Generation Z. It explains how these cohorts are dated, why they are called like this and what is typical for them. At the same time, the basic knowledge from the historical context is explained, which, in fact, determines these cohorts. The second part of the master thesis focuses on the topic of Hungarian cinematography. It describes the history of Hungarian film, presenting typical directors and their films. There is also a practical part showing what young people of generation Y know or do not know about Hungarian films. The third part of this thesis is called György Pálfi. This section is the most important one. It includes an interview with the director himself and an analysis of his film Taxidermia. This film plays an important role in his work because it brings all our themes together.
|
|
|
The Garden as an Ecosystem: Gardens ecosystem services in Aš area by Gen X and Y gardeners perspectives
Hronová, Magdalena ; Rynda, Ivan (advisor) ; Skripnik, Ondřej (referee)
This thesis presents the view of two generations of gardeners in Aš region. In the theoretical part it deals with ecosystem services and their dual valuation. It also focuses on gardens and their development in history. It moreover describes gardens as an ecosystem and summarizes the ways in which the stability of this garden ecosystem can be promoted or reduced. It also looks at descriptions of Generation X and Y and their differences. The practical part of the thesis presents the main methods of the research, which is based on a qualitative method and data collection through semi-structured interviews and data analysis through framework analysis. In the empirical part, the interpretations of the statements of gardeners of two generations are presented in relation to the theoretical basis and compared. The results of the research describe which ecosystem services gardens provide to gardeners in the Aš region and the differences between the generations studied. Key words: gardening, gardens, Generation X, Generation Y, ecosystem services
|
|
|
Návrhy na zlepšení mezigenerační spolupráce zaměstnanců v oblasti služeb
Vošmerová, Jana
This diploma thesis deals with intergenerational cooperation of employees in the field of services, with satisfaction and working effectiveness of elderly employees. The aim of the thesis is to make suggestions and provide recommendations to improve the cooperation of intergenerational employees in the field of services, as well as suggestions that human resources and managers can take to improve the satisfaction and working effectiveness of elderly employees. In the section of quantitative questionnaire research there are applied methods of statistical analysis and in pursuance of qualitative research there are applied methods of semi-structured interviews with employees of selected organisations. The closing part contains suggestions and advice for improvement of inter-generational cooperation and improvement of satisfaction and working effectiveness of elderly employees.
|
guest ::
